Channel Activation Manager

About the job

Main responsibilities:
Create the Environment
- Support the extended cross-commercial team (across your Market & Zone) to execute a fit for winning commercial community._
- Ensure the Zone category strategy is executed with excellence.
Ensure effective localization by channel to achieve the market growth ahead of our competitors
- Drive effective cross functional collaboration across Zone and Market to ensure path to purchase is executed with excellence.
- Continuously challenge the commercial organization to be ambitious and challenge the status quo to deliver ahead of budget

Manage the Present
- Ownership of Shopper Mission at Channel Level.
Localise Zone Path to Purchase Shopper Mission._
- Ensure effective localization of P2P Strategy in your Channel
- Localize Account Standards by Channel and Customer to ensure market share growth ahead of competitors
- Own execution and localisation of Win the Season at market/channel level (POSM, Path to Purchase in Store)
- Support Trade Marketing Lead to ensure Account Standards drive our vision for Perfect Store.
Ensure all standards are ready to be loaded as part of TRAX timelines.
- Own localizing 'Win the Recommendation'.
Localize all Trade Materials and HCP engagement materials.
- Own Channel Cycle Plan - feed into total Commercial Calendar
- Prepare ROI analysis for all Activations
- Execute core commercial programs to deliver market share growth_
- Own localization for Win the Season & Win the Recommendation
- Own Account Standards for E-Commerce (where applicable)
- Support Perfect Store and Race to Zero through effective executing Account Standards
- Externally Focused_
- Ensure our localization of Zone P2P strategies are married with our Channel & Customer's strategies.
- Support Sales Function in their key strategic customers, attend meetings and regularly visit stores.
- Live External Thursdays.
Create the Future
- Continuously challenge the status quo to ensure that we are driving the right "Play to Win" Mindset
- Drive ambitious target setting for Account Standards both Online and Offline to drive improvement of Perfect Store
- Drive an Opportunity Mindset - seek opportunities in channel, align with Trade Marketing Lead and consult Zone Shopper Marketing Leads where support is needed.
At Sanofi diversity and inclusion is foundational to how we operate and embedded in our Core Values.
We recognize to truly tap into the richness diversity brings we must lead with inclusion and have a workplace where those differences can thrive and be leveraged to empower the lives of our colleagues, patients and customers.
We respect and celebrate the diversity of our people, their backgrounds and experiences and provide equal opportunity for all.