Responsibilities:
Design and implement social media and influencer marketing strategy to align with business goals Perform research on current benchmark trends and audience preferences Stay up-to-date with current technologies and trends in social media, design tools and applications Social media listening to understand brand sentiment Identifying and networking with other influential people and brands in their niche Generating leads from social media and driving them down the sales funnel Define the right approach for influencers to meet the set objectives. Identify relevant influencers, negotiating with influencers agency and ensuring the relevant agreements are in place Define planning on influencer community development Analyse the campaign performance, coming back to the campaign objectives and business goals, and identifying successes and areas for improvement Planning, executing and reviewing offline and digital events to meet our brand’s objectives Create and execute project campaign timelines and schedules, and revise as appropriate to meet changing needs and requirements of campaigns and company goals. You’ll work on multiple projects at once, with high attention to detail; a proactive, can-do attitude
Requirements:
At least 4 years of experience in social media and influencer marketing Experience in marketing agency or e-commerce would be preferable Proven experience in planning and managing social media and influencer campaigns and longer-term strategies Commercially and creatively minded Experience in handling events and activations Excellent communication skills and the ability to work well alone as well as with different departments across the business Has a strong interest in the fashion and lifestyle industry Process-driven and demonstrate an ability to deliver in a timely manner Energetic, enthusiastic, proactive, and driven A self-starter with respect for others’ points of view Able to work under pressure with a limited timeline Outgoing personality with a good attitude Able to do some jobs extra miles beside the job description
The ZALORA Story
ZALORA is Asia’s leading online fashion, beauty and lifestyle destination, part of Global Fashion Group. As one of the region’s pioneer large scale e-commerce platforms, ZALORA has established a strong presence throughout the region, particularly in Singapore, Indonesia, Malaysia, Brunei, the Philippines, Hong Kong, and in Taiwan, enjoying over 50 million visits per month.
ZALORA is not obligated to accept resumes from any third parties on behalf of potential candidates for any position (advertised or otherwise) by any means, unless ZALORA has executed a written agreement with such third party and has expressly requested such third party for candidate referrals. Third parties who provide unsolicited resumes of candidate(s) shall waive and forfeit all rights to claim for any placement fees or referral fees in the event that such candidate is eventually engaged or employed by ZALORA or Global Fashion Group.
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